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High Level Course Creation: How to Build and Sell Online Courses in GHL

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Does High Level Have a Course Builder?

Yes. High Level includes a built-in course and membership site builder — officially called the Memberships feature — on all plans. You can create, host, and sell online courses without needing a separate course platform.

This is one of High Level’s most underrated features. Most users know it for CRM and SMS automation. But for coaches, consultants, and entrepreneurs building digital products, the course builder is a legitimate alternative to dedicated platforms — and it’s included in your existing subscription.

How to Build a Course in High Level (Step-by-Step)

Step 1: Navigate to the Memberships Section

In your High Level sub-account, go to Sites → Memberships → Courses. Click Create Course to start a new course.

Step 2: Set Up Your Course Details

Add your course title, description, thumbnail image, and category. Choose whether the course will be free (for lead generation) or paid. If paid, you’ll connect Stripe so payments are processed directly through High Level.

Step 3: Build Your Course Structure

High Level organizes courses into Categories (modules) and Posts (lessons). Create your module structure first, then add lessons under each module.

Each lesson supports:

  • Video (hosted by High Level or embedded from YouTube/Vimeo)
  • Text content (with a rich text editor)
  • Downloadable files (PDFs, worksheets, templates)
  • Image galleries

Step 4: Configure Access and Drip Content

High Level lets you control how students access course content:

  • Full access on enrollment — All content available immediately
  • Drip content — Release lessons on a schedule (e.g., one module per week) to improve completion rates and reduce refund requests
  • Locked content — Require completion of previous lessons before unlocking the next

Step 5: Customize the Student Portal

High Level’s membership portal is the interface your students see. You can customize the branding — logo, colors, and domain — to match your business. On the Agency Unlimited plan, you can white-label the portal entirely so it appears as your own platform.

Step 6: Set Up Your Offer

Go to Memberships → Offers to create the product students purchase. Set your price (one-time, payment plan, or subscription), connect Stripe, and link the offer to your course.

How to Sell Your Course with High Level

This is where High Level’s advantage over dedicated course platforms becomes clear. Instead of integrating your course platform with a separate funnel builder and email tool, everything is connected natively.

Build a Course Sales Funnel

Use High Level’s funnel builder to create a dedicated sales page for your course. A basic course sales funnel:

Opt-in page (free lesson or lead magnet) → Thank you page → Sales page → Order form → Course access

All of this is built and hosted in High Level. New students go from the opt-in to the course without ever leaving your platform.

Automate the Student Journey

When someone purchases your course, High Level can automatically:

  • Send a welcome email with login instructions
  • Add them to your CRM with a “Student” tag
  • Enroll them in a drip email sequence to support completion
  • Send SMS check-ins at key points (e.g., “You’re halfway through — great work!”)
  • Trigger a review request after they finish the course

This level of automated student support is what separates courses with high completion rates from courses that get forgotten after purchase.

Run Webinar Funnels to Sell

For higher-priced courses, a webinar funnel is one of the most effective selling methods. High Level handles the registration page, reminder sequences, replay page, and post-webinar follow-up — all connected to your CRM and course enrollment.

High Level Membership Sites

Beyond standalone courses, High Level’s Memberships feature supports full membership site structures:

  • Multiple courses under one membership — Bundle several courses into a single membership product
  • Recurring membership billing — Charge monthly or annually for ongoing access to your content library
  • Community + content combined — Pair your course library with High Level’s community feature for a complete learning experience
  • Free + paid tiers — Offer a free membership with limited access as a lead generation tool, and a paid tier with full access

Automating Your Course Business with High Level

The workflows that make the biggest difference for course creators:

Abandoned Cart Recovery

When someone visits your sales page and adds to cart but doesn’t complete the purchase, High Level can send a follow-up SMS and email sequence. Recovering even 10–15% of abandoned checkouts has a meaningful revenue impact.

Course Completion Sequence

When a student completes your course, trigger a sequence that:

  1. Congratulates them and celebrates the win
  2. Requests a testimonial or review
  3. Offers the next course or coaching upgrade

Re-Engagement for Inactive Students

If a student hasn’t logged in for 14+ days, send an automated check-in:

“Hey [First Name], just checking in on your progress — you’re [X]% through the course! Need anything? Reply here or log back in: [Course Link]”

Referral Automation

Happy students are your best marketers. High Level includes an affiliate management system — automatically enroll students in your affiliate program after course completion and give them a unique referral link to share.

Who Should Use High Level for Course Creation

Best fit:

  • Coaches and consultants already on High Level who want to add a course product without a second platform
  • Marketing agencies that want to white-label a course platform for clients
  • Entrepreneurs building an info-product business who want CRM, SMS, email, funnels, and courses in one place
  • Businesses using courses as lead magnets or client onboarding tools

Less ideal fit:

  • Course creators whose primary focus is a highly polished student learning experience — dedicated course platforms are more purpose-built for the student-side UI
  • Large-scale course businesses needing advanced analytics, certificates, or SCORM compliance

Frequently Asked Questions

Can High Level host online courses?

Yes. High Level includes a built-in course and membership site builder with video hosting, drip content, student portals, and payment processing — available on all plans.

Does High Level work for selling courses and memberships?

Yes. High Level includes a full course and membership builder across all plans, and it connects directly to your CRM, email sequences, and SMS automation — something standalone course platforms don’t offer natively. The sales infrastructure (funnels, automations, affiliate management) is more comprehensive than that of most dedicated course tools. For high-volume course businesses focused primarily on the student learning experience, dedicated course platforms tend to offer a more polished student-side interface.

High Level for Course Building
Smiling lady teacher in eyeglasses and headphones, giving a lesson on the web using a smartphone and a PC.

Is High Level good for selling courses?

Yes — and it’s particularly strong for the selling side: the entire sales funnel, email marketing, SMS follow-up, and CRM are natively connected. If you want to maximize course revenue through automated follow-up and upsells, High Level’s integrated approach delivers more than most standalone course tools.

Can I white-label High Level courses for clients?

Yes. On the Agency Unlimited plan, you can white-label the student portal with your own branding and domain — offering course hosting as a service to your own clients.

How much does High Level cost?

Course creation is included on all plans starting at $97/month. A 14-day free trial is available — no credit card required. See our full High Level review for the complete feature breakdown.

Final Verdict

If you’re already on High Level, building and selling courses inside the platform is a natural extension of what you’re already using. You get a complete course builder, student portal, and membership site — connected to your CRM, email, SMS, and funnels — without adding another subscription.

If you’re evaluating course platforms from scratch, High Level is the strongest option for entrepreneurs who want to run their entire business from one place. The course builder has a learning curve — but the combined platform (courses + CRM + email + SMS + funnels) is more powerful than any standalone course tool at this price point.

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Disclosure: This post contains affiliate links. If you sign up through our link, we may earn a commission at no extra cost to you.

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