Disclosure: This post contains affiliate links. If you sign up through our link, we may earn a commission at no extra cost to you. We only recommend tools we genuinely use and trust.
Table of Contents
- What Is a Sales Funnel?
- High Level’s Funnel Builder: What You Get
- Sales Funnel Types in High Level
- How to Build Your First Funnel (Step-by-Step)
- Automating Your Funnel with High Level Workflows
- Using High Level Funnel Templates
- FAQ
- Final Verdict
What Is a Sales Funnel?
A sales funnel is a series of pages and automated steps designed to take a visitor from first contact to becoming a paying customer — without requiring manual effort at each stage.
A basic funnel looks like this:
Landing page (capture lead) → Thank you page → Email/SMS follow-up sequence → Sales page or booking call → Close
The word “funnel” refers to the fact that more people enter the top than make it to the bottom — and your job is to build a system that maximizes the percentage who convert at each stage.
High Level’s Funnel Builder: What You Get
High Level includes a full funnel builder as part of every plan. You can build complete multi-step funnels — opt-in pages, sales pages, order forms, upsell pages, and thank-you pages — without leaving the platform.
Key features of the High Level funnel builder:
- Drag-and-drop page editor — No coding required. Add sections, text, images, videos, forms, and countdown timers
- Pre-built templates — Dozens of funnel templates for different industries and use cases
- Custom domains — Publish your funnel on your own domain or a High Level subdomain
- Form and survey integration — Capture leads directly into the High Level CRM
- Order forms and payment processing — Accept payments via Stripe directly from your funnel
- Upsell and downsell pages — Add post-purchase offers to increase average transaction value
- A/B split testing — Test page variations to optimize conversion rates
Try High Level Free for 14 Days →
Sales Funnel Types in High Level
Lead Generation Funnel
The most common funnel type. A landing page with a lead magnet offer (free guide, checklist, consultation, discount) — visitors enter their email to receive it. This builds your list and creates a warm audience for follow-up.
Appointment Booking Funnel
A lead capture page that routes qualified prospects directly to a calendar booking page. Ideal for service businesses, coaches, and consultants. The funnel pre-qualifies the lead with a short form before showing the calendar, so only serious prospects book time.
Sales Page Funnel
A long-form sales page that presents your offer, addresses objections, and drives directly to a purchase or application. Used for courses, group programs, and higher-ticket services.
Webinar Funnel
Registration page → confirmation page → email/SMS reminder sequence → webinar → replay page → offer. High Level handles every step of this flow natively.
Automated Sales Funnel (Evergreen)
A funnel that runs without any live component — an automated video or email sequence that delivers value and makes an offer on autopilot. High Level’s workflow builder handles all the timing and follow-up automatically.
How to Build Your First Sales Funnel in High Level
Step 1: Define Your Funnel Goal
Before building anything, answer these questions: Who is this funnel for? What do you want them to do? What are you offering in exchange for their information or money? A clear goal makes every page decision easier.
Step 2: Create a New Funnel
In High Level, navigate to Sites → Funnels → Add Funnel. Give your funnel a name and choose whether to start from a blank template or use one of the pre-built options.
Step 3: Build Your Opt-In / Landing Page
Your first page should do one thing: capture the lead. Best practices:
- One clear headline stating the value of what you’re offering
- 3–5 bullet points explaining what they’ll get
- A simple form — name and email only (fewer fields = more conversions)
- A strong CTA button — “Get the Free Guide,” “Book My Call,” “Claim My Spot”
- Remove navigation — no menu links that take visitors away from the funnel
Step 4: Build Your Thank You Page
The thank you page confirms the submission and tells the visitor what happens next. Don’t waste it — this page gets seen by every lead who converts. Use it to:
- Deliver an immediate next step (book a call, join a group, watch a video)
- Set expectations (“Check your email for the guide”)
- Make an additional offer (if appropriate)
Step 5: Connect Your Form to the CRM
In High Level, forms automatically create contacts in your CRM when submitted. Configure which pipeline to add new leads to, which tags to apply, and which automation workflow to trigger.
Step 6: Set Up Your Follow-Up Automation
This is where most funnels either work or don’t. The funnel page gets the lead — the automation workflow converts them. Build at minimum:
- Immediate email delivering the lead magnet or confirming their booking
- SMS follow-up within 5 minutes for high-intent funnels
- 3–5 email nurture sequence over the following 7–10 days
Step 7: Publish and Test
Connect your custom domain, publish the funnel, and submit a test lead yourself. Verify the confirmation email arrives, the CRM contact is created, and the automation workflow triggers correctly.
Automating Your Funnel with High Level Workflows
A funnel without automation is just a web page. The automation is what makes a funnel an asset that works for you 24/7. Key workflows to build:
Lead Nurture Sequence
7–10 day email sequence that delivers value, builds trust, and makes a soft offer. Every email should answer a question your prospect has or address an objection they’re holding.
Abandoned Funnel Follow-Up
For contacts who filled out a form but didn’t complete a purchase or booking, send a follow-up sequence: “Did you have any questions?” This recovers a meaningful percentage of leads who intended to convert but got distracted.
Pipeline Progression Automation
As leads move through your CRM pipeline, trigger different actions. When a lead moves to “Proposal Sent,” send an automated follow-up. When they reach “Closed Won,” trigger the onboarding sequence and review request.
Using High Level Funnel Templates and Snapshots
You don’t have to build every funnel from scratch. High Level has a library of templates, and the community marketplace has hundreds of pre-built “snapshots” — complete funnel setups that include pages, automations, and pipelines you can import into your account in minutes.
Search the High Level Marketplace or the official Facebook community for snapshots relevant to your industry. Real estate, coaching, agencies, and local businesses all have active communities sharing high-performing funnel setups.
Frequently Asked Questions
Can High Level build sales funnels?
Yes. High Level includes a full funnel builder with drag-and-drop page editing, templates, order forms, payment processing, upsell pages, and A/B testing — all integrated with its CRM and automation engine.
Is High Level a good funnel builder?
Yes. High Level’s funnel builder is a full-featured, production-ready platform — drag-and-drop editing, templates, order forms, upsells, A/B testing, and native CRM integration. For entrepreneurs and agencies who want their funnels connected to their CRM, SMS automation, and email sequences, High Level is the stronger choice over standalone funnel tools. If all you need is funnel building and nothing else, a dedicated funnel tool with a simpler interface may suit you better.
Can I build an automated sales funnel in High Level?
Yes. High Level’s workflow automation lets you build evergreen funnels that run without any manual involvement — lead captures, sequences, follow-ups, and offer delivery all automated based on contact behavior.
Does High Level have funnel templates?
Yes. High Level has a built-in template library, and the High Level community marketplace has hundreds of additional funnel “snapshots” you can import into your account.
How much does High Level cost?
Funnels are included on all High Level plans starting at $97/month. A 14-day free trial is available — no credit card required.
Final Verdict
High Level’s funnel builder is a full-featured, production-ready tool. The real advantage isn’t the funnel builder on its own — it’s that your funnels are natively connected to your CRM, SMS, email sequences, and pipeline management. No Zapier. No integrations to maintain.
If you want automated sales funnels that run as part of a complete business system — not just a standalone page builder — High Level is the platform to build on.
Start Your Free 14-Day High Level Trial →
No credit card required. Cancel anytime.
Disclosure: This post contains affiliate links. If you sign up through our link, we may earn a commission at no extra cost to you.